Tamil Cinema Producers - Journey towards unknown destiny

Think before you leap is a famous proverb. Because Success is not a destination, it is a continuous journey. When all your endeavours result in success you have to be very cautious. Otherwise whatever earned through decades of hard work may just vanish in one or two careless attempts thinking overconfidently that whatever we do will result in success alone. There are several personalities to quote under this category. Famous Veteran actors Chandrababu, Asokan, VK Ramasamy, PS Veerappa, TR Mahalingam, Kannaamba, Pandaribai, etc who produced movies on their own when they were in the peak of their profession resulting in loss, debt and finally they lost chances for acting also. Normally Chartered Accountants are considered as Masters of Finance but GV who gave several good films under the banner GV Films (P) Ltd could not manage his own debt and you know his ending. The personality recently added to this unfortunate list is a famous producer who gave good films viz. Indian, Natpukkaga, Kadhalar Dhinam, Kushi, Run, Dhool, Gilli, 7G Rainbow Colony, Sivakasi, etc. He has been facing tough time from 2005 because his movies Sukran, Ponniyin Selvan, Kedi, Dharmapuri were all failures. The most expected film under his production Bheema starring Vikram and Trisha and directed by Lingusamy released in 2007 did not fare well in the box office. Moreover the production of movies for his two sons (one is an actor & another is a director) resulted in loss. It is said that he is disposing all his assets to settle the debts and vacating Chennai to settle in Andhra, his native.

Due to the global recession and increasing inflation rate which in turn inflating the cost of production, the producers’ council appealed actors and actresses to cut-down their remuneration. But there is no response from actors for the plea. Arya raised his salary to 3 Crores after Naan Kadavul. Tamannaah is demanding 60 Lakhs per film after the moderate hit of her film Padikkathavan (she is demanding Rs.10,500/- per day separately as remuneration for his Make-up man, Hair Dresser, Touch-up boy) while Sameera Reddy is asking 60 to 75 Lakhs per film even though she does not have any offer in bollywood. Budding actress Saranya is demanding 15 Lakhs after the success of Vennila Kabadai Kuzhu. But, both producers and actors point of view is correct in their own respect. Producers come forward to produce film for making huge profits knowing that they are gambling. So they cannot blame actors and actresses because their tenure in cinema is only for a short period of time. In that short period, they have to earn as much as they can. But one has to know his own limit for greediness otherwise he will join the list mentioned above.