Sunday, February 7, 2010

Why Actresses are happy about DLF IPL 2010?

You all know that the Indian Premier League Third Season DLF IPL 2010 or IPL 3 is going to be conducted in India from 12th March 2010 to 25th April 2010. It is a matter of celebration not only for Cricket Players but also for Cricket Fans. But news says Kollywood Actresses too are very happy with the announcement of IPL 3 to be conducted in India this time. Does not this sound fishy? Come on. Let’s probe it.

In IPL 2008 (First Season), Actor Vijay and Nayanthara were appointed as brand ambassadors for Chennai Super Kings (CSK) IPL team. Later CSK IPL team terminated Nayanthara contract as brand ambassador for allegedly breaching the terms of contract. There was buzz that Trisha had been roped in place of Nayanthara. But CSK later confirmed that Actor Vijay will be the sole brand ambassador for CSK. Since the Second Season of IPL 2009 matches fell on election dates and also on vote counting days, the Indian Government denied providing security for IPL matches. The tournament was conducted in South Africa in 2009 as the cost of telecasting matches, transportation, accommodation and security worked out cheaper. And our actresses did not get the chance to become Brand Ambassadors in IPL Season 2 as it was conducted in abroad. The Board of Control for Cricket in India's (BCCI) Twenty20 tournament was estimated to generate advertising revenue of over Rs.600 Crores in its first season. This time, it is 700 Crores!

Now you could guess why Kollywood Actresses are happier than cricket players! News says actresses are happy because they could become brand ambassadors this time as the matches are to be conducted in India and they are trying intensely to grab the chance. Why not? Because by becoming a Brand Ambassador, one can earn money, see all matches live, meet team players & develop friendship with them and also get free publicity till the tournament is over! One effort, Multiple benefits! Good Luck Glam Dolls!

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